CREATIVE DIRECTION & BRAND ACTIVATION

Based in New York and available worldwide, I build immersive visual worlds for design-forward luxury & hospitality clients seeking to establish or refresh a legacy visual identity.

With over a decade of experience in the visual world-building, I have the ‘get it’ factor that comes with starting in the trenches and systematically refining skills and experiences with intention. My process begins with an investigation into a brand’s DNA, ensuring every experience and each frame is an intentional, multi-sensory world. From story to surface, every detail is a deliberate, lasting impression.

My Approach

Your Brand Story is the spine. Design is the nervous system. Music is the soul.

Ways of Working Together

End-to-End Creative Direction
From investigation and conceptual development to final delivery. A comprehensive build of the brand’s material world through film, scripting & experiences.

Directorial Lead
Brought in to execute and elevate an established concept through an expert visual lens & highly experienced on-set empathetic leadership.

Visual Strategy & CMF Consultation
An add-on for projects requiring deeper material logic, chromatic strategy, and narrative "stress-testing" during pre-production.

The Vibes I Bring to The Function

Emotional Through Line
Prioritizing deeply human stories by investigating the specific psychological "cracks" of a character.

Technical Visual Authority
High-level cinematic language rooted in intentional hierarchy and chromatic logic.

World-Building
Highly articulated environments constructed through primary research and material precision.

Empathetic Performance Directive
Performances grounded in emotional safety and clear communication.

Sustainable Generosity
Fostering a high-energy, collaborative on-set environment built on professional respect and clear communication.

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